Marketing is essential for retailers, including grocery store owners. Grocery store establishments have a unique marketing advantage — their customers buy an abundance of produce per visit, opening up new branding opportunities.
Here are some of the top benefits of creating custom plastic bags with logos.
Half of the consumers click away from video ads, and more than one-third change the station when ads come on the radio, meaning it’s essential to find more creative and meaningful ways to reach new customers.
Every time a customer reuses your store’s plastic bags, they’re advertising your brand to others. A branded bag is a great conversation starter, and it could potentially reach dozens of eyes each time it’s reused.
Brand reputation and memorability are integral to effective marketing. Consumers are more likely to trust and purchase from brands they’ve heard about through word of mouth. Free promotional products — including reusable, sustainable plastic bags — will resonate with all customers, making them more likely to do business with them in the future.
Eco-friendly and reusable products are important to consumers. Appeal to environmentally conscious customers with bags made of 100% recyclable materials like polypropylene and polyethylene. The material is also durable and reliable, and they’re great for repeat use — so your customer can store them in their car for their next grocery run.
Depending on your budget, time and other resources, you can print your logo on plastic bags with screen prints and heat presses. If you opt to use a heat press, make sure you take safety precautions and use polypropylene material bags so they don’t melt during the press.
Start with a lower temperature, and place a piece of parchment paper inside the bag to prevent the fabric from fusing. Keep in mind polypropylene melts at about 300 degrees, so troubleshoot your temperature and press times beforehand.
Next, place the bag into the heat press and make sure it’s wrinkle-free. Lay your print onto the bag right side up — and press! Hold the press for up to 15 seconds and then release. Wait about 30 seconds before lifting the print paper.
Learn more about our custom plastic bags! We can help you find the right reusable plastic bag solution for your grocery establishment, and we’ll take care of the logo printing in the process.
Contact us today to learn more or request a quote!
If you have a product packaging dilemma, chances are, you can solve it with plastics. Plastics are strong, durable, lightweight, and save in both cost and material resources over the alternatives.
Take a closer look at the top five benefits of plastic packaging.
Plastic can be as strong as steel. This durability protects your product — from perishable foodstuffs to fragile keepsakes to expensive electronics — from the wear and tear associated with production and shipping. Plastics packaging ensures your product shows up on store shelves or in your customers’ homes looking as good as new.
Durable plastics consume less energy during the production process than metals, too, in part due to how light they are.
Plastics are prized for being lightweight. Though over 50% of all European goods are packaged in plastics, these plastics only account for 17% of all packaging weight.
A study of the ramifications of replacing plastic with alternatives (such as paper and paperboard, glass, steel, aluminum, textiles, rubber, and cork) found that substitutes are, on average, 4.5 times heavier. The alternatives require substantially more material output to create the same packaging.
With this winning combination of being lightweight and strong, plastic packaging protects your product without adding bulk. It also saves you in manufacturing and shipping costs.
The lightness of plastic is also closely tied to its superior sustainability. Its comparatively low weight contributes to its lower energy consumption and greenhouse gas emissions over other materials.
Though many think plastics are a detriment to the environment, the opposite is true. Many of the qualities that critics call environmentally negative, such as plastic’s resistance to corrosion and its bio-inertness, make plastics very resource efficient.
Plastic packaging is also easily and frequently recycled. In 2014 alone, the United States recycled:
In examining global warming potential, plastics blow the other materials out of the water. Sticking with plastics over alternative packaging saves 75.8 million metric tons of CO2. This is equivalent to the greenhouse gas (GHG) emissions saved by taking almost 16 million passenger vehicles off the road for a year.
You can mold plastic into essentially limitless shapes. Think of the vast variety of plastics packaging you see all the time:
It’s hard to think of a packaging material more versatile than plastic. Here are just a few things it can do:
Your imagination is the only limit when it comes to plastic packaging.
Plastic packaging is notoriously inexpensive. Due to its light weight, plastic saves over alternatives when it comes to shipping and transportation costs. It saves both in the cost to get products to consumers and in the cost to get post-consumer materials to recycling centers.
Its material resource efficiency saves you money, as well. For example, replacing plastic packaging with other materials requires 80% more cumulative energy demand. Plastics, then, result in a significant cost savings on your energy bill over other materials.
This is just the beginning — there are many other benefits to plastics packaging. Check out our post on award-winning plastics packaging.