The electronic ear tag tracks biometric data to monitor the health of each animal. Body temperature is captured by an infrared thermistor, and a built-in accelerometer measures animal activity. Using that collected data, SenseHub Feedlot applies proven machine learning algorithms to identify individual calves that vary from baseline norms.
Caregivers receive a daily pull list on their mobile device and/or computer that includes individual animals identified by the system for further assessment. In parallel, an LED light on the respective sick animals’ tags illuminates and flashes to assist the pen rider in identifying the animal. After an animal is pulled from its pen, the caregiver determines the cause – BRD, lameness or whatever the issue may be – and provides appropriate treatment as directed by their veterinarian.
Research at an Oklahoma feedyard showed that monitoring cattle with the SenseHub Feedlot system significantly reduced mortality due to BRD, compared with traditional pen rider observation. In the first 60 days on feed, BRD mortality was lower for cattle monitored with SenseHub Feedlot.
In addition, the Oklahoma trial demonstrated significant labor savings with SenseHub Feedlot. Riders who observed cattle visually entered an average of 18 pens per day, compared with only 5.3 pens per day on average when assisted by SenseHub Feedlot – a 71% reduction.
Even with “feedlot” in the product name, the product also has application in backgrounding (and possibly stocker operations) or cow/calf operations retaining calves. Current users of the technology have described SenseHub Feedlot as another employee monitoring cattle 24 hours a day, seven days a week. Additionally, they have reported lower overall treatment costs, less mortality, fewer retreatments, and improved treatment outcomes due to earlier intervention.
SenseHub Feedlot requires minimal hardware and is easy to implement on most operations. It consists of the ear tag, which is reusable, and an antenna placed strategically on site. A gateway collects, stores, and sends data to a data platform. The system has a range of up to 2 miles.
This technology is another innovation from Merck Animal Health that enables cattle producers to monitor and gather real-time, actionable data to help them better care for and manage cattle. In times when labor supply is short, SenseHub Feedlot is even more helpful as it allows caretakers to more efficiently and accurately assess animal care needs, resulting in better outcomes for cattle and a positive impact to the bottom line for producers.
SenseHub Feedlot is now available as a part of a limited rollout, with plans to expand availability this summer. For more information on SenseHub Feedlot, visit SenseHubFeedlot.com.
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