Window Displays are perhaps the most important element of a store&#;s overall visual merchandising scheme. They are the first point of contact between a brand and its customers and, as reported in the Journal of Retailing and Consumer Services, they often lead passers-by to decide whether to venture inside a store or not.
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Used correctly, they are an invaluable tool for generating interest in a brand and its products and set the tone for the retail experience that will be provided inside. Retailers of all types must have eye-catching window displays in order to drive traffic into their stores. They generate excitement amongst shoppers and can even attract attention from influential media publications enabling them to go viral online!
This is not a case of &#;one size fits all&#;. There are many different types of window displays, and none of them is inherently superior to the others. The most effective window display depends on the store in question &#; its sector, product offering, customer base, location, budget and so on. Retailers must think about the identity of their brand and the people they are trying to target before deciding on the best format for their window displays. Window displays generally fall into one of the categories listed below and each of these can be tailored according to a brand&#;s specific objectives and design preferences.
In open window displays, there are no walls or screens behind the display itself meaning shoppers can see directly through it and into the store beyond. The ambience and activity within a store are allowed to flow into the window area and create excitement and intrigue amongst those walking by. This type of display is particularly effective for retailers that offer in-store experiences and invest heavily in visual merchandising campaigns on the shop floor. A challenge presented by some open-back window displays is that of exposed fixings and wiring. Any untidiness cannot be concealed from view and, unless managed carefully, can leave displays appearing messy or unfinished.
Unlike open displays, closed window displays have solid walls or screens that separate the display from the rest of the store. These walls can be permanent, architectural features of the store or temporary installations for a specific promotion. This type of display is an excellent choice if a brand wants to draw attention directly and exclusively to the products on display without distracting customers with other merchandising systems inside the store. Closed windows also offer retailers extra space in which to display products as shelves can be installed onto the wall used or for installing graphic displays and signage.
Semi-closed window displays allow passers-by to see some elements of the store whilst concealing others. They utilise a partition wall that, by only rising to a certain height above floor level, mixes the structured display provided by closed windows with the inviting feel offered by open windows. Affordable and customisable semi-permanent screens can be created with free-standing TFS frames and graphics.
Elevated window displays can be open or closed, but are always located above ground level. This means that the products featured might be sitting on a plinth or within a shelving system. They are a popular choice amongst retailers of cosmetics and luxury items as these tend to be smaller and therefore easier to overlook. By elevating products to eye level and illuminating them with strategic lighting, retailers can make sure that they catch the attention of passers-by.
These are located at the corner of a store where two exterior walls meet at an angle. They mean that people can view products from two sides and enable retailers to create a sense of depth and visual drama within displays. Additionally, they are an opportunity for retailers to capture the attention of shoppers approaching from multiple directions &#; something which can be aided by the use of spotlights, striking graphics and illuminated signage.
Island window displays require large amounts of space and so are only seen within department, flagship and anchor stores. They are used to prevent displays from being lost within huge open spaces by bringing our attention directly to a select range of products. Island displays are typically built using a series of shelves and &#;float&#; in the middle of open spaces, a unique feature that allows shoppers to walk around the entire display and see products from every angle.
Shadowbox window displays are normally smaller than other types of displays. They are box-shaped windows that sit in recesses within a storefront and are often used by jewellery and cosmetic retailers to draw attention to small, detailed products that would be lost if placed within larger displays. They help foster an intimate atmosphere as they are typically viewed by one person at a time.
Just as there any many different styles of shops in different locations and with different target markets, there are many different types of window displays. Each has its benefits and potential drawbacks, but each can be optimised using carefully considered visual merchandising techniques to maximise the number of passers-by it attracts.
Utilising high-quality lighting elements, illuminated signage and eye-catching graphics, window displays are one of the most effective ways of increasing footfall within a store.
As social distancing measures start to ease, brick-and-mortar stores are making a comeback. Whether your retail store is a complement to an eCommerce business or a standalone, there are many purposes that a physical location can serve for your business. Physical stores can offer customers a unique experience and let it be easier to find you. Owning a retail store can be a worthwhile investment if you do it right.
Getting customers through your front door requires a ton of strategy and planning, from hiring the right salespeople to carrying out marketing activities to promote your business. However, many store owners often overlook one of the most efficient ways to increase their store&#;s foot traffic: retail display.
Retail displays and store fixtures house or promote store products. They are a crucial element of visual merchandising that focuses on the design and layout of a store to increase footfall and promote the sale of goods. Considering that your store layout is usually the first thing your customers will notice about you, retail display units help brands through several aspects:
By factoring these aspects into your visual merchandising strategy, you will be able to optimize your store infrastructure to maximize sale opportunities. On the flip side, choosing the wrong type of store fixtures to display items can put off customers and potential shoppers.
When deciding on the type of store fixtures you want for your store, there are plenty of options in the market. Custom retail displays are a popular option for many store owners as it allows them to attract and retain customers&#; interest. A visual and innovative store design can elevate your customer experience journey and is a driving factor for many purchase decisions.
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Here are some benefits of using custom retail displays:
Trying to stand out against competitor brands and stores means that you have to opt for a thinking-out-of-the-box strategy. One of the ways to be seen is to come up with innovative and creative retail designs to stand out. Whether your competitors are next to you, across the street or the block, an innovative retail display set will definitely increase the chances of getting noticed by customers.
Customized store fixtures allow you to add a personal touch to the way your store looks and feels. There are many effective ways to convey your brand voice and create specific messaging for shoppers who come through the door. Custom retail displays can be used to communicate with customers by using attention-grabbing signs to display information.
Another great thing about customizing your store display is that you&#;re able to personalize it to your taste and brand. Using brand colors or unique themes, custom retail displays are completely tailored to fit your brand aesthetic. Having a distinctive store aesthetic can add a touch of whimsy to better attract and retain shoppers. You can also customize your store design to invoke emotion &#; which is an important factor in purchase decisions &#; to boost sale opportunities.
Coming up with an interesting concept for your store layout can be challenging, especially if you have no idea what your options are. Luckily, there are many ways to create an attractive and attention-grabbing retail display by mixing in the different types of display stands and fixtures.
The most beautiful jewelry pieces would not shine if they were displayed sloppily, or hidden from a shopper&#;s view. The best way to display your jewelry products is through a well-presented display case that highlights your items and exposes them to customers. Jewelry displays often come in mannequins of the body part that is meant for the items, such as handpieces for bracelets or neck displays for necklaces. Mannequins should not be too complicated in order to truly highlight the jewelry pieces.
Acrylics and metals are the most popular materials used for store fixtures since they&#;re affordable and durable materials. Risers and trays are best used to display smaller items, such as jewelry, ornaments, or perfume bottles. Retail display risers elevate products to eye level and are perfect for displaying key merchandise. Trays help centralize and bring the focus to smaller goods.
Shelvings and racks are a useful and resourceful way to incorporate visual merchandising into any retail store and are most commonly used as retail clothing display units. For one thing, they&#;re extremely space-efficient and allow products to be displayed without taking up too much storage capacity.
By using the right product placement and management, shelves and racks also enable higher product visibility and allow shoppers and sales staff to easily locate and retrieve any items. Metal store fixtures are also a great choice for display units as they&#;re able to withstand a higher weight and do not easily break.
Metal countertop display units are a popular option for those who want to enhance their products. Stores usually only have a few countertop displays, placed strategically around the areas that can attract the most traffic. Countertops are meant to act as an attraction point in the store, especially with the option of installing custom shapes and large fonts to call to attention a specific and tactile messaging.
Visual merchandising can be a tedious process. You may have a great product, great salespeople, and most importantly, a great concept. However, it can be discouraging to find out that there are little to no options in the market. Or maybe, you may be struggling to come up with an innovative retail display concept to best fit your brand. Whatever it is, you may want to consider working with a custom store fixture manufacturer to bring your ideas to life.
There are many benefits to engaging the help of a custom store fixture manufacturer, aside from the fact that you get to design your own retail store fixtures.
Part of delivering a stellar customer experience for your shoppers is by appealing to their visual senses. Moreover, you don&#;t just want customers to be attracted by your retail displays without seeing the actual products. Store designs are a great way to encourage customers to patronize your shop and take a look at your product offerings.
Shoppers that walk into your store are driven by a pleasing design and an optimized display to encourage their product choice and purchase decision. As such, creating the right interior space for your retail store can be a lucrative investment, so it&#;s important to get it right.
In a time where brick-and-mortar retail businesses are working to drum up business again, working with the right retail display provider can be a game-changer when it comes to design, production, and cost. Midland Metal Products is your trusted custom solutions provider when it comes to creating an outstanding retail display for your business.
With 95 years of experience in metal fabrication, we are able to transform ideas into reality through our metal store fixtures and ideation. From metal countertop displays to custom display stands and other contemporary store fixtures, we work with retail business owners to create their ideal space through impeccable design. For more information, visit our website.
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