The concept of wayfinding is as ancient as maps, landmarks, and directions. Wayfinding is the process of navigating from an origin to a destination. As architecture has become more intricate &#; with the tallest building in the world housing 163 floors &#; the need for wayfinding instructions has become critical. Time is of the essence, whether for employees, office guests, museum visitors, or hotel patrons. Everyone has their own agenda and needs to navigate spaces efficiently.
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More recently, wayfinding serves more purposes than getting a traveler from point A to B. There&#;s so much wayfinding can say about a place, organization, or company beyond simple instructions on how to navigate a space. This article outlines how to get the most out of your digital wayfinding solutions.
The power of wayfinding
Every element of a building or space affects how users feel, react, and respond to the company or organization that runs it. If the front door is hard to find, visitors enter feeling annoyed. If the floor plans are hard to follow, they feel exasperated. If messages are unclear, they feel stressed.
Many businesses don&#;t foresee the true impact and importance of wayfinding and how it sets employees and guests up for a great day in the environment.
Here are some examples of just how powerful wayfinding solutions can be:
Relieve stress
Some of the most stressful environments include airports, train stations, and healthcare facilities. Yet, every space has its own stressors. Visitors and employees don&#;t need wayfinding worries added to their days.
Having the right wayfinding signage and information can go a long way toward helping people navigate a space without added stress. With less stress, visitors can enjoy a space more thoroughly, employees can focus on being productive, and airport patrons will be less frantic. Not only will people want to return to the space, but they&#;ll be more amiable during their stay.
Support wellbeing
Sometimes, the concept of well-being is just as important as the actuality of it. When people see wayfinding resources, they feel cared for, and naturally, people gravitate to businesses that appear to care for their patrons or employees.
For example, some hospitals use digital signage displays to show an emergency room&#;s wait time, health alerts, current times, and other information. This transparency helps patients feel attended to and reassured, bolstering confidence in the onsite caregivers.
Company identity
While relieving stress and supporting well-being both boost a company&#;s reputation and image, the job isn&#;t done. Patrons, visitors, and employees will never forget how the space made them feel. The trick is, making sure they remember who made their experience so great.
The best wayfinding solutions offer customizable branding options. With a company&#;s logo on every screen, sign, and bit of information, users are more likely to link the company with their great experience.
Things to consider
When looking for a digital wayfinding solution, there are a few aspects to consider. Here are some questions to spark your decision-making:
Will the information be permanent or will it change? For example, health regulations, event details, or even QR codes are dynamic forms of information that can change regularly.
Will the information be text? A map? Symbols? Pictures?
Does the display need to be weatherproof? What temperatures will it experience? Does it need to be visible at night?
When considering costs, it&#;s important to think beyond the initial purchase price. Consider installation costs, energy consumption, longevity, and more.
Are there any building regulations to navigate? Materials that prohibit mounting, wiring, or cables?
Wayfinding with Visionect
There are a few key differences between Visionect displays and traditional LCD and LED solutions. Yet, let&#;s have a look at some of the similarities first.
The best part about digital displays is that they&#;re dynamic. The information can be changed fluidly, showing any maps, symbols, text, or pictures that&#;ll help with the wayfinding experience. As health regulations change, events happen, or flights come and go, the information on the digital displays can be updated in real-time over WiFi.
Next, there are a few differences that separate Visionect electronic-paper displays from the rest. Most importantly, they can run for long periods of time on battery power alone. Each low-power display can go months on a single charge or easily run off of solar power, making them virtually wireless. No cabling is required and the devices can be mounted on any material without drilling or any harm to the surface. Plus, while LCD and LEDs struggle in outdoor environments, e-paper displays have proven to work in more extreme conditions from -5°F to 150°F (-20°C to 65°C).
The energy-efficient design also makes Visionect displays some of the most affordable options on the market. Visionect devices are constructed of reusable and recyclable materials, minimizing their impact on the environment. These materials also happen to be some of the most durable in the industry, adding to each device&#;s longevity.
Three industries that chose Visionect
While Visionect is quickly becoming a worldwide favorite wayfinding solution, there are three main industries that have capitalized on the power of our e-paper displays.
Airports
The Auckland airport public transport sector uses Visionect e-paper displays outdoors, improving efficiency for over 10 million passengers per year in New Zealand. These public information displays have been installed at the bus stops of the international terminal. They show real-time information including airport maps, bus tracking, marketing messages, and more.
Over in Amsterdam, the Schiphol airport uses Visionect signs for indoor digital signage. These displays are strategically placed exactly at the points where they&#;re needed to help visitors navigate the area.
&#;Visionect screens gave our clients the option to go sustainable, or go digital with little effort while impressing their visitors with an eye-catching, high-quality design.&#;
&#; Dennis Groeneveld, CEO of Future Forward
Hotels
A luxurious coastal hotel with a breathtaking view of the Alps uses Visionect displays to educate guests on the amenities the resort offers. The resort is comprised of six hotels. With such a large footprint, it&#;s no wonder guests were unsure of what to expect.
Visionect Place and Play devices can be placed anywhere from a reception desk to hallway walls, which is exactly what this resort did. Through a mobile app, guests can choose where they want to go, what events they prefer, and how large their party is. The system then guides them step by step, with 13-inch e-ink displays updating via Bluetooth to show custom information for each guest.
Education facilities
Educational facilities (schools, museums, and libraries) are some of the most creative, ingenuous environments around. They&#;ve used Visionect displays for everything from dynamic wall murals to information boards and wayfinding. One example is the National and University Library of Slovenia, which uses Visionect displays to inform visitors about their opening hours and to communicate entrance restrictions.
While all digital screens can be dynamic, only e-paper displays are ultimately versatile, simple, and timeless. The subtle pepperlike screen is perfect for gently guiding visitors through spaces without overwhelming their senses. The wireless design is as sleek as they come, making any space look polished.
How can digital wayfinding improve your space? There&#;s more than one way to find out. Get in touch with our sales team to learn more about Visionect Place & Play displays and how they can enhance your environment.
In an increasingly dense and complex urban realm where signage and wayfinding systems are now so easily taken for granted, the importance of wayfinding to our daily lives cannot be overstated. Whether it&#;s the signage at a crowded shopping mall, a sprawling hospital campus, or even an extremely large-scale public transportation system, clear signage plays a fundamental role in directing and orienting visitors, enhancing user experience and operational efficiency.
With years of experience, SingSign&#;s signmakers in Singapore have both creativity and technical capabilities that help design wayfinding systems that inform, identify, and regulate. If you are looking for a sign maker or a signboard maker in singapore for signage solutions that can transform a property, commercial, or public building into something welcoming and efficient, SingSign has the answers.
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Signage is a visual communication device &#; it can inform, direct, identify or regulate, and it takes on all these functions almost every single day. Text and symbols themselves are the simplest forms of visuals that can be interpreted quickly at a glance, but digital displays help us make sense of volumes of data by distilling them into clear information that is easily shared. One of the most striking aspects of signage as an interface device is its cross-cutting use &#; no matter what the setting, signage performs a wide range of functions. In retail spaces, signage directs shoppers and advertises products. In the corporate office, it reinforces branding messaging and assists with navigation. Out in the public space, it provides information and direction. In healthcare facilities, it helps patients and visitors navigate their way while delivering critical safety information.
Wayfinding is an umbrella strategy encompassing such elements as architectural cues, lighting and colour schemes, and even digital interfaces. The goal of wayfinding is to assist people in getting their bearings and moving through unfamiliar places without stress and apprehension. Unlike standalone signs, a good wayfinding system is geared to anticipate user requirements so that users can embark on a journey that takes them from entry to exit without inconvenience. This holistic approach is essential in order to ensure user comfort and minimise stress, confusion and time wasted.
More confident wayfinding reduces visitor uncertainty and anxiety.
Well-designed wayfinding systems allow people to arrive at their destinations, or at least to find their way back to the right route, efficiently, without wasting time and getting frustrated.
Signs that identify emergency exits, safety equipment and hazards enhance the sense of security.
The inclusive wayfinding design means that everyone, including those with disabilities or impairments, can navigate the space independently and without difficulty.
Implanted or wearable devices could direct people through large or complex spaces, increasing efficiency by reducing congestion.
SingSign creates identification signs for buildings, departments, and amenities that are clean and simple with a modern look and feel. This ensures your brand identity is clear, and your users can feel confident they&#;ve arrived.
They direct users through space using directional arrows and short sentences. Long-distance signs can reinforce and complement short-distance signs, reducing confusion and ultimately offering a better user experience.
Informational signs relay specifics about a public space&#;s facilities, services or events. SingSign delivers informative, straightforward signs that help keep your guests on track, with details about your facility, how it can serve them, and what it has to offer.
Regulatory signs deliver important regulations, safety messages and legal requirements. Our signs are authoritative, clear and specifically designed for specific regulatory needs to ensure that you are fully compliant, safe and design-conscious.
Symbol signs are the other form of gesture. They involve universally known pictograms that are faster to comprehend than language and, therefore, more suited to international, interlingual communication.
Interactive maps embedded with images and videos offer personalised information according to the user&#;s needs and can be dynamically modified anytime to provide updated directions, events, and facility information on the go.
Waymarkers are visual clues that reinforce paths and offer reassurance along routes. Our digital waymarkers offer both subtlety and functionality&#;subtly embedded into your site, they&#;ll appear to naturally fade into your surroundings while confidently and consistently pointing your users in the right direction.
We seek typefaces, colours and sizes that can provide maximum legibility at different distances and angles. We consider varied ambient lighting conditions and, where appropriate, use colour and reflective material to increase contrast. We use fonts with sans-serif characters for readability; employ colour contrast and text sizing that is correct for viewing distance; and consider issues of glare and night-time visibility to ensure that signage will be legible day and night.
Ultimately, signage needs to be consistent in its design elements and clear in its language to form a recognisable, coherent visual system that users can comprehend and trust. We consider these considerations in every project we undertake, ensuring that your signage amplifies wayfinding and builds a unified visual identity for your brand.
Placement is critical to the success of any sign. Eye level, traffic areas, and maintaining a logical path through the space are fundamental considerations. At SingSign, we study user movement patterns and look for critical decision points that will help you identify key places for your signage throughout your space.
By designing inclusive, usable signage with braille and tactile elements alongside multilingual options, SingSign can create solutions that ensure everyone in your environment&#;irrespective of language or ability&#;can find their way and assist with wayfinding.
An in-depth needs assessment is the key to good signage design. We perform detailed analyses of user needs and site requirements, guiding stakeholders in the development of clear goals and site-specific locations for signage.
Our approach is to create a synthesised brand-consistent signage system with proper hierarchies and wayfinding concepts. We provide advanced solutions and various technologies to develop strong, beautiful, and durable designs that accommodate all stakeholders&#; purposes.
Our professional team installs the signage, ensuring its durability, compliance, and visibility, following best practices and upholding the highest quality assurance standards.
Your signage system will always be in tip-top shape and keep up with the latest developments when you perform regular maintenance and updates, just like SingSign does. Besides, we also offer repair and changes to your signs if you need to update something.
Decision-makers assessing and choosing a signage company in singapore for their signage project should evaluate a combination of their experience, the quality of the portfolio, the quality of customer reviews, and the extent of signage services offered based on the needs of the project. Customisation options and creative solutions are key&#;they can differentiate your signage project from all others. SingSign combines a vast array of experience, customisation capability and support services to bring you a signage experience that is second to none.
Using this knowledge and following a complete signage system design process, you can create a guidance system that helps users navigate your space, emphasises your brand, and creates a better experience for everyone. In turn, you&#;ll also be creating a better experience for management and staff. If you&#;re a retail space, corporate office or public facility manager, investing in the right signage pays dividends in user satisfaction and operational efficiency. Are you ready to upgrade your space and take it to the next level? Contact SingSign today. We are the leading sign maker in Singapore. Our designs are innovative, our installation is of the highest quality, and we pay great attention to detail.
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