Water parks are making a splash. Amusement park owners and entrepreneurs are incorporating water parks into their businesses to increase profitability and consumer satisfaction. Included in the water park industry are amusement parks that offer water play areas, such as splash pads, waterslides, lazy rivers, water playgrounds and other swimming activities. Water parks can be located outdoors, indoors or both.
If you’re interested in starting or expanding a water park or own an amusement park area, you probably have questions about how to build a water park, what a water park investment would cost and how you can make this new business profitable. We’ve compiled this guide to help you get started.
The industry revenue for water parks has increased in the past five years, but what has contributed to this significant growth?
Water park profitability increased due to falling unemployment rates, rising disposable incomes and an improving economy. Consumer spending has been on the rise, which has contributed to the growth of the water park industry.
Consumers are also traveling more, so this may also contribute to the growing profitability of water parks. Many water parks are considered destination locations, so consumers may be willing to travel from different parts of the country or world to visit. How far consumers are willing to travel impacts the profitability of these parks, and consumers’ willingness to travel is affected by several factors, such as fuel prices, geopolitical tension and fear of disease or terrorism.
When the economy is doing well and employment rates are high, Americans have more disposable income to spend on activities like travel and entertainment. Even if geopolitical tension caused consumers to travel internationally less frequently, they would still likely travel domestically often, which bodes well for water parks located in the U.S.
One example of a highly successful water park is Typhoon Texas, which hit attendance capacity and season pass goals faster than anticipated. To increase their profitability, Typhoon Texas made sure to offer activities for all ages.
Many waterparks in America may start small, but entrepreneurs are quickly catching on to the potential for profit through the expansion of a water park. When a water park offers something for everyone and provides its visitors with an enjoyable experience, the park attracts visitors from every corner of the globe. As long as a park is maintained and managed well, there is good potential for growth and success.
So what are the ways water parks are profitable? Water parks make money by charging admission fees, but they also earn revenue through sales of food and beverages, souvenirs and merchandise. Parks may also charge fees for using additional facilities or attractions. By adding a water park to an existing theme park, you can also increase the profits of your theme park, especially during the summer.
Can a water park improve the profitability and enhance the customer satisfaction of an existing theme park? Corporations and theme park owners may initially be skeptical of a water park’s ability to be a profitable investment. They see that water parks have lower attendance than theme parks, so they assume adding a water park to their existing theme park wouldn’t be effective. However, there’s a reason why many theme parks build water parks.
When it comes to cost to build and maintain water park rides versus theme park rides, the costs for a water park are significantly less expensive than the costs for a theme park. A water park can also be built on a smaller plot of land. If you don’t have enough acreage for an additional or expanded theme park, a water park can be an excellent, more affordable alternative.
Visitors to your theme park are drawn in by the promise of a visit with a beloved character or a ride on a record-setting roller coaster, but the inclusion of a water park can entice guests to extend their visit. While you may be able to convince visitors to stay longer with additional theme park rides, a water park can accomplish this much more cost-effectively. The addition of a water park may also help convince locals to buy an annual pass.
By adding a water park to your existing theme park, your guests tend to stay longer and spend more. With the costs for construction and maintenance so much lower than additional theme park attractions, a water park is a highly worthwhile investment for many theme park owners.
After you’ve decided to move forward with building a water park, you’ll need to design it. To determine what you can include in your design, you need to address:
You’ll also want to define what a successful water park is to you. Is your definition of success simply a water park that generates a profit? Or does success mean a water park that earns enough revenue to cover its expenses and future additions or a water park that makes enough to help subsidize other facilities in your park? Your definition of a successful water park will impact the design of the park.
Water parks generally include three aquatic elements — rides, a capacity holder and a children’s area.
A water park should have rides and attractions that appeal to different age groups. Though most guests want to take a trip down the waterslide, the thrilling attractions for teens won’t be appropriate for young children or older adults who want to enjoy gentler attractions. You can include attractions that anyone can enjoy, but you should also include rides that target certain groups of visitors.
Attractions for infants and toddlers include:
Attractions for young children include:
Attractions for older children and teens include:
Attractions for young adults include:
Attractions for adults include:
Attractions for older adults:
Rides that accommodate multiple people at once can keep families together, allowing parents to enjoy themselves while also keeping their children at their side.
A capacity holder is an area or attraction that holds many people. Though capacity holders may not make money, they’re key to a water park’s success. A wave pool and a leisure river are both examples of popular capacity holders. They function as the hub of the park, keeping families entertained and having fun without the need to wait in a line.
A children’s area is another crucial element to a successful water park. To draw families to your park, you need to accommodate younger visitors. Some of the bigger thrill rides can be too overwhelming for young children, and many parents will want to keep their children with them while at the park. Incorporating large water play structures, children’s pools and spraygrounds can ensure your younger guests can have as much fun as your other guests.
Aside from rides and attractions, you’ll also need to design your park to include facilities and support spaces, such as concessions and restrooms. While the quality of your restrooms won’t draw visitors in, they can ensure that your visitors aren’t driven away. You’ll want to place these spaces according to traffic flow to ensure they enhance your guests’ overall experience in your park.
You should also consider what your plans are for expansion when you’re designing your water park. Regardless of the number of rides you plan on having or the size of the water park, guests enjoy a new attraction being added from time to time. When you’re designing your park, think about where you want to place your first expansion.
Having the proper water park equipment for bringing customers into the facility is essential. The value and quality of water park equipment can impact the success of your business. For quality equipment, what characteristics should you look for?
At PLAYTIME, we’ve installed unique water park equipment ranging from small areas for kids to elaborate water walk systems across the United States and internationally. Whether you are looking to add on or design a full custom or themed concept for a water park or water play area – we can help from design consultation to installation. Here are just a few of the products we offer for water play areas:
Although summer is getting further away from this year, we could not deny that water park amusements have been giving us so much fun with our families and friends.
Some regions are still hot, and people love going to the water park to have some more happy time, while other cities are pretty cold and all we can do is wait for next years’ summer. During this time, why don’t we have a brief understanding of what kind of equipment categories a water park should include? Next time you can even introduce to this to your companions and showcase your love and knowledge!
As a leading and experienced water park equipment supplier, Dalang categorises them into five groups, let’s take a look at what they are now!
Water Slide
Water slide, sometimes also refer to water chute, is a type of slide specifically designed form water entertainment. The slides differ from riding methods; for example, Dalang’s Fiberglass Freefall slide requires users to directly sit on it, while its Super Bowl Slide will need to be driven by a raft.
It is the most common type of water park amusement, and have been innovated quite dramatically for decades. Nowadays, we can see millions of various designs of water slides around the world.
Water Playground
Water playground usually is an integrated massive base for many water playing functions, and most of them are kids friendly. However, Dalang strongly recommends parental guidance though they are safe.
The playground consists of relatively small water slides, water pool and designs. Furthermore, they usually contain a few levels within the same water playground, and each level includes different amusements.
The interaction will be the core when designing this equipment as both adults and children can have fun together. The designs vary from bird theme like the Bird-Typed Water Interactive Playground to mystery such as the Maya Style Water Playground from Dalang. They are cool and are welcome by most visitors.
Wave Pool & Leisure River
The wave pool is a swimming pool, however with the artificially created, reasonably large wave that simulated the same wave as in the ocean. It is a safer way to experience wave and is accessible globally.
On the other hand, leisure river is another artificially generated river that imitates the natural river flow. Both of these two types are a great way to experience and feel of nature while being absolutely secure with families.
To make it more interesting and cater to those who chase more fun and excitement, Dalang developed Tsunami Pool that produces a much stronger wave. For those who go after an adventure, this is the one you should not miss.
Kid’s Series
Dalang regards kids as their valuable customers, and their experience should be fully considered. Dalang takes steps further by dedicating teams to develop Kid’s Series so that those around 3-5 years old can also have fun in the water park.
Whale Slide, Rainbow Slide, and Rainbow Door are some outstanding products from Dalang that have vivid colours and cute appearances, and they adjust the slope of these slides to be more gentle so that kids will not be afraid of playing with them independently.
Water Treatment
Water treatment should not be ignored by any water park management team; on the other side, it should be the most crucial component as it secures visitors health when having fun in the water park. This category includes water purifier and purification system that are not seen by us when visiting water parks.
Conclusion
All these equipment contribute to our experience in a water park, and Dalang is definitely going to devote itself to research and developing better and more advanced products for our water lovers.