Splitting your marketing budget across activities can be a difficult task. Weighing up the pros and cons of each channel is tough, especially when gaining leads is the priority. This is often when cost comes into play and when event marketing is written off with the perceived costs of showcasing being too high. Although taking a stand at an exhibition isn’t the cheapest channel your business could choose, for many it is the best route for success and will provide sales teams with a great list of relevant names to get in touch with.
Hit the target
Exhibition marketing is a great way of reaching a relevant and engaged target market – visitors have created time in their schedule to be there, after all. There’s no paying for adverts that get shown to a broad audience, the majority of which aren’t on your prospect list.
Gain feedback
Tradeshows and exhibitions are the perfect place to gain feedback on your products and/or services from the people you are trying to sell to. Gain insight into why they would or wouldn’t buy from you and adapt pitches and products accordingly – this personal feedback is something you can’t get from digital activities.
The personal approach
Face-to-face meetings are, by far, the best way to start a new relationship. People connect with people and event marketing will give you the chance to impress possible customers with your expert team.
Boost awareness and make new friends
Boost your presence and brand profile by taking a stand, advertising before, during and after the show and considering event sponsorship. The more people who know you are going to the show and understand your involvement in the event, the more people your team will get to see you face to face. Having plenty of industry connections is never a bad thing!
Catch up with old friends
There’s also the chance to catch up with old friends, existing clients, suppliers and competition. You can keep up to date with what everyone else is offering whilst cementing relations. Brand awareness is great, but reminding those you already know about what you have to offer is never a bad idea.
Launch new products
Exhibitions and trade shows are a great place to launch a new product or service to market. Your team will be able to explain and demonstrate products and can answer questions straight away. Build the hype prior to the event and see your visitor numbers sky rocket!
This is likely to be a tactic your competition will employ so attending events will likely give you the heads-up on industry movers.
Options to seal the deal
If your prospects are at the show, then their sole focus will be on finding what you have to offer making an exhibition the perfect place to seal the deal. Meeting your expert team face to face and being able to make direct comparisons between you and your competition could be what brings them over the line.
Leave a lasting impression
If you aren’t able to seal the deal at the event be sure to leave a lasting impression! A bold and striking stand is the perfect way to be remembered – show creativity, demonstrate innovation and most importantly be better than the competition.
If you’d like help designing and building an event stand, get in touch.
Annu Singh
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3 min read
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Jul 7, 2023
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In the fast-paced world of business, companies are continually seeking innovative ways to stand out from the competition. One powerful method that has stood the test of time is participating in an exhibition. Whether you’re a startup or an established business, exhibiting at a booth can offer a myriad of benefits that contribute to your brand’s success.
In this blog post, we will explore the advantages of participating in an exhibition and how it can help you achieve your business goals.
Increased Brand Visibility
Exhibitions provide an unparalleled platform for showcasing your products or services to a highly targeted audience. By setting up a visually appealing booth and engaging with attendees, you can create a lasting impression and generate buzz around your brand. The exposure gained from participating in an exhibition can lead to increased brand awareness, attracting potential customers, partners, and investors.
Effective Lead Generation
Exhibitions are a treasure trove of leads waiting to be discovered. Attendees are often actively seeking solutions, making it an opportune moment to capture their attention. With a well-designed booth and engaging marketing collateral, you can attract quality leads interested in your offerings. Exhibitions allow for face-to-face interactions, enabling you to build personal connections, qualify leads, and initiate meaningful conversations that can result in future business opportunities.
Networking and Partnerships
One of the greatest advantages of participating in an exhibition is the networking opportunities it presents. Exhibitions bring together industry professionals, potential customers, and partners under one roof, creating an environment conducive to building valuable relationships. By interacting with fellow exhibitors, attendees, and industry influencers, you can expand your network, foster collaborations, and stay abreast of the latest trends and developments in your industry.
Market Research and Feedback
Exhibitions provide an excellent platform for conducting market research and obtaining direct feedback from your target audience. Engaging with visitors at your booth allows you to gauge their responses, understand their pain points, and gather valuable insights into their preferences. This firsthand feedback can be invaluable in refining your products, improving customer experience, and aligning your business strategies with the market demands.
Competitive Edge and Brand Authority
Participating in an exhibition positions your brand as an industry player and gives you a competitive edge. It allows you to demonstrate your expertise, showcase your products or services, and highlight what sets you apart from the competition. Exhibitions provide a platform to launch new products, demonstrate innovations, and establish your brand’s authority within the industry. This can lead to increased credibility, trust, and a positive brand image among your target audience.
Learning and Professional Development
Exhibitions are not just about showcasing your brand; they also offer a wealth of learning opportunities. Industry-specific conferences, seminars, and workshops held alongside exhibitions provide insights from industry leaders, experts, and thought influencers. Attending these sessions can enhance your knowledge, keep you updated on industry trends, and inspire fresh ideas for your business. It’s a chance to learn from the best and apply those learnings to drive your brand’s success.
The Learning:
Participating in an exhibition is an investment that can yield significant returns for your business. From increased brand visibility and effective lead generation to networking opportunities and market research, exhibitions offer a multitude of benefits. By leveraging the power of exhibitions, you can amplify your brand’s success, establish your authority, and create lasting connections within your industry. So, seize the opportunity, plan strategically, and take your business to new heights by participating in the next exhibition relevant to your field.