It's great to attract many shoppers to your store, but if they don't convert into sales, all your effort is easily wasted. A well-executed retail display can help maximise conversions so that browsers become customers. Throughout the guides in this hub we'll help you to plan, construct and merchandise your retail displays so that they have the best possible effect on your customers and in turn, your sales.
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This first article in our Retail Display Hub will introduce you to the advantages that a good retail display can offer. Why does it pay to spend time thinking about and considering your displays?
A well-designed, effective display showcases as much merchandise as possible whilst showing off the benefits of each product. Where does the shopper's eye focus on your display? Are their eyes drawn toward a specific product? Or, are they confused about where to look?
One way you can immediately increase the effectiveness of a display is by using tiering. The simple addition of a tiered display stand means you can make your product displays more effective. The tiers make it easier for you to display products on multiple levels, ensuring that more products are seen by your customers. If you have limited counter or floor space then tiered stands can double or triple your merchandising space, giving your products more space to make an impact. Often space given is proportionate to the value of a product, so spacing products sufficiently can add to perceived value.
As your product ranges change with seasons, holidays and promotions you'll need to switch up displays and move priority items to the front of your store and in key hotspots. Lightweight and portable display stands can help maximise product placement all year long, and optimise opportunities to make sales.
Highly engaged customers buy more. They also endorse your brand and are more likely to keep buying from you. It particularly matters for smaller or independent businesses that are up against market leaders with big marketing budgets. You can easily differentiate your brand from superstores and chains by creating a more personal experience.
What do you want your shoppers to do with your product when they encounter your in-store display? Try it on? Taste a sample? Pick it up and take a closer look? When merchandising your displays, keep in mind the purpose and intent. This will help you to refine your display and steer customers towards a clear action.
Encourage customers further inside the entrance by creating stand-out displays that stimulate shoppers' interest. Choosing wooden display crates such as our innovative modular CrateWall can help you achieve this goal. The display needs to be as attractive as the products, highlighting their key selling points.
If you're a Farm Shop or Deli then a great way of engaging customers is with serving platters of tempting tasters - who can resist a free sample?! If this is something you've yet to try then have a read of our helpful guide 'Using Product Sampling to Boost Sales'.
How frequently have you stepped into a store with one item on your shopping list and left with a full reusable bag and a lighter bank balance? You've likely fallen victim to a great retail display. Your efforts to get shoppers into your store alone won't ensure sales at the till. You should always be thinking about how you can inspire customers and increase your average order value with your displays.
A good retail display utilises the same skills as a great salesperson. Show the customer what they want and suggest products that they need. The way you lay out your products in your store can have a significant effect on this cross-selling technique. In the case of a Farm Shop, a customer may come in looking for a cheeseboard for a special occasion but may have not considered accompanying chutneys, crackers or wine. Grouping items that sell well together throughout your store will immediately impact sales.
A great way of getting fresh ideas is to step outside your store and see what your neighbours and competitors are doing. Which displays catch your eye? What creative inspiration could you take from them? It's ok to borrow ideas but try not to recreate them like-for-like as you want to set yourself apart from them and offer a unique shopping experience.
Did you know that you if you give a customer a larger shopping basket, they're statistically likely to buy more? Something to think about!
Consider signage and point-of-sale an extension of your shop floor team. Signage helps your customers find what they're looking for and helps them make an informed purchase. Much like your shop floor staff, signs can communicate price, offers and usage.
Leverage signage by investing in attractive chalkboards and point of sale that's been designed to catch the eye of customers and offers flexibility in-store. Our collection of freestanding chalkboards, adjustable display clips and hanging slate signs complement all of our retail display stands and furniture.
Don't be tempted to hide the price of products, there's no benefit in making a customer search for a price, it will only frustrate them. There are a huge range of point of sale items available including a variety of chalkboards and signage that will attach to stands or wicker display baskets to present prices in a professional manner without detracting from the product. Items like these are a great way of displaying prices that are in keeping with your décor, be careful not to undo your hard work by spoiling attractive retail displays with ugly plastic ticket holders.
While compelling signage should be eye-catching and informative, it's not the main attraction. Its purpose is to draw the customers to the product and boost the chances of a conversion. The most effective point of sale communicates a clear message, creates a higher perceived value of the product and in turn boosts sales.
Top tip! Keep your messages simple and concise, too much information is usually ignored. Can you simplify your text or take out unnecessary words? Finally, think about what it is you want your customers to do when they read your sign, a powerful sign includes a clear call to action to persuade customers to complete your goal.
Every single element of your retail space helps contribute to your brand image. It's not just the products you sell, it's the décor, atmosphere and experience that all play a pivotal role in generating sales too.
When selecting display units and retail furniture, choose styles and materials that will complement your products and appeal to the majority of your customers. You want your customers to get a feel for your brand through the visual displays and retail props that you choose. For instance, if you are trying to promote specialist foods to an affluent audience, you may choose natural wood displays to help create a warm, inviting setting. Alternatively, you might want to go for a modern, clean look with metal and glass. Whatever you choose, keep it on-brand and consistent.
If you want to give customers a positive impression of what your store represents, it's critical to keep your counter-top and floor displays well-maintained and decluttered, so keep on top of housekeeping and keep displays clean and well-stocked.
Brand consistency is also an important element of retail display. By telling a story you help the customer better understand the product mix. In a retail setting, mixed messages and inconsistencies can overwhelm and confuse customers. By creating continuity in your retail displays you can positively impact on how customers perceive your brand.
If you want to learn more, please visit our website Shopfitting Displays.
As social distancing measures start to ease, brick-and-mortar stores are making a comeback. Whether your retail store is a complement to an eCommerce business or a standalone, there are many purposes that a physical location can serve for your business. Physical stores can offer customers a unique experience and let it be easier to find you. Owning a retail store can be a worthwhile investment if you do it right.
Getting customers through your front door requires a ton of strategy and planning, from hiring the right salespeople to carrying out marketing activities to promote your business. However, many store owners often overlook one of the most efficient ways to increase their store&#;s foot traffic: retail display.
Retail displays and store fixtures house or promote store products. They are a crucial element of visual merchandising that focuses on the design and layout of a store to increase footfall and promote the sale of goods. Considering that your store layout is usually the first thing your customers will notice about you, retail display units help brands through several aspects:
By factoring these aspects into your visual merchandising strategy, you will be able to optimize your store infrastructure to maximize sale opportunities. On the flip side, choosing the wrong type of store fixtures to display items can put off customers and potential shoppers.
When deciding on the type of store fixtures you want for your store, there are plenty of options in the market. Custom retail displays are a popular option for many store owners as it allows them to attract and retain customers&#; interest. A visual and innovative store design can elevate your customer experience journey and is a driving factor for many purchase decisions.
Here are some benefits of using custom retail displays:
Trying to stand out against competitor brands and stores means that you have to opt for a thinking-out-of-the-box strategy. One of the ways to be seen is to come up with innovative and creative retail designs to stand out. Whether your competitors are next to you, across the street or the block, an innovative retail display set will definitely increase the chances of getting noticed by customers.
Customized store fixtures allow you to add a personal touch to the way your store looks and feels. There are many effective ways to convey your brand voice and create specific messaging for shoppers who come through the door. Custom retail displays can be used to communicate with customers by using attention-grabbing signs to display information.
Another great thing about customizing your store display is that you&#;re able to personalize it to your taste and brand. Using brand colors or unique themes, custom retail displays are completely tailored to fit your brand aesthetic. Having a distinctive store aesthetic can add a touch of whimsy to better attract and retain shoppers. You can also customize your store design to invoke emotion &#; which is an important factor in purchase decisions &#; to boost sale opportunities.
Coming up with an interesting concept for your store layout can be challenging, especially if you have no idea what your options are. Luckily, there are many ways to create an attractive and attention-grabbing retail display by mixing in the different types of display stands and fixtures.
The most beautiful jewelry pieces would not shine if they were displayed sloppily, or hidden from a shopper&#;s view. The best way to display your jewelry products is through a well-presented display case that highlights your items and exposes them to customers. Jewelry displays often come in mannequins of the body part that is meant for the items, such as handpieces for bracelets or neck displays for necklaces. Mannequins should not be too complicated in order to truly highlight the jewelry pieces.
Acrylics and metals are the most popular materials used for store fixtures since they&#;re affordable and durable materials. Risers and trays are best used to display smaller items, such as jewelry, ornaments, or perfume bottles. Retail display risers elevate products to eye level and are perfect for displaying key merchandise. Trays help centralize and bring the focus to smaller goods.
Shelvings and racks are a useful and resourceful way to incorporate visual merchandising into any retail store and are most commonly used as retail clothing display units. For one thing, they&#;re extremely space-efficient and allow products to be displayed without taking up too much storage capacity.
By using the right product placement and management, shelves and racks also enable higher product visibility and allow shoppers and sales staff to easily locate and retrieve any items. Metal store fixtures are also a great choice for display units as they&#;re able to withstand a higher weight and do not easily break.
Metal countertop display units are a popular option for those who want to enhance their products. Stores usually only have a few countertop displays, placed strategically around the areas that can attract the most traffic. Countertops are meant to act as an attraction point in the store, especially with the option of installing custom shapes and large fonts to call to attention a specific and tactile messaging.
Visual merchandising can be a tedious process. You may have a great product, great salespeople, and most importantly, a great concept. However, it can be discouraging to find out that there are little to no options in the market. Or maybe, you may be struggling to come up with an innovative retail display concept to best fit your brand. Whatever it is, you may want to consider working with a custom store fixture manufacturer to bring your ideas to life.
There are many benefits to engaging the help of a custom store fixture manufacturer, aside from the fact that you get to design your own retail store fixtures.
Part of delivering a stellar customer experience for your shoppers is by appealing to their visual senses. Moreover, you don&#;t just want customers to be attracted by your retail displays without seeing the actual products. Store designs are a great way to encourage customers to patronize your shop and take a look at your product offerings.
Shoppers that walk into your store are driven by a pleasing design and an optimized display to encourage their product choice and purchase decision. As such, creating the right interior space for your retail store can be a lucrative investment, so it&#;s important to get it right.
In a time where brick-and-mortar retail businesses are working to drum up business again, working with the right retail display provider can be a game-changer when it comes to design, production, and cost. Midland Metal Products is your trusted custom solutions provider when it comes to creating an outstanding retail display for your business.
With 95 years of experience in metal fabrication, we are able to transform ideas into reality through our metal store fixtures and ideation. From metal countertop displays to custom display stands and other contemporary store fixtures, we work with retail business owners to create their ideal space through impeccable design. For more information, visit our website.
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