Pros and Cons of Different Packing Materials

Packing Material Considerations

Many factors come into play when selecting the right packing materials for your business. You want to keep time and costs at a minimum, while still providing a pleasant experience for your buyers. Be sure to keep in mind the safety of your packages while in transit, and follow shipping guidelines for fragile or hazardous materials. Your values are also a consideration, such as choosing eco-friendly packing options or easily disposed of materials.

By choosing carefully at the onset, you will avoid wasting time and money on unsatisfactory packaging options. Think about what matters to you, and consider what makes the most sense based on the type of products you are shipping and where you are in your business.

Branded vs. Non-Branded Materials

Non-Branded Materials

Non-branded materials are the plain, no-frills option that most businesses start out with when capital is low. Plain envelopes, cardboard boxes, and packing peanuts are good examples of this method.

Pros of Non-Branded Packaging

Non-branded packaging is often the cheapest option. They are easy to procure and widely available since you are not ordering something unique for your business. Most people are familiar with using them, so you can outsource the packaging process to others with ease. Plain packaging is often preferred by customers who are ordering sensitive products or who value their privacy.

Cons of Non-Branded Packaging

Plain packaging does not encourage social media sharing of the unboxing, or unwrapping, of the product. It can make buyers less likely to order the products as gifts if there is no gift wrapping option available. Non-brand materials leave no impression of your brand, making the experience less memorable.

Branded Packaging

Branded materials are specially ordered, custom packing materials with your business name, logo, and colors. They are often tailored specifically to your products, such as a custom-sized gift box or tissue paper with your brand colors. You can add as many personal touches as desired, to give your customers a unique experience.

Pros of Branded Materials

Branded materials provide instant brand recognition, both to the product recipient and anyone else who sees the package. They lend an air of professionalism, building customer trust. Buyers are more likely to show off their package and product on social media, with unboxing videos and images. You can also include free samples or special discount coupons, all with your company’s branding.

Cons of Branded Materials

Unique packing materials requires extra cost to design and order. They also take up more time, both in ordering the materials and in teaching your employees how to package orders properly. Also, you may find that after investing in branded materials, they may not be the right ones to safely ship your items after all.

Packing Materials for Safe Shipments

Different products require different amounts and types of packaging to ensure that they arrive safely at your customers’ homes. A fragile set of teacups will require more attention to detail and rigorous testing than, say, a set of books.

A good practice is to take a fully packaged product, and subject it to rough handling, such as falling from various heights and angles, shaking, and having heavier parcels stacked on top of it. This quality control now will avoid product loss and disgruntled customers in the future.

Consider some of the most common packing materials as you prepare your products for shipment. These have been well-tested, and when used effectively, are ideal for withstanding the shipping process.

Boxes

Cardboard boxes are the ideal shipping container for most products, as they are sturdy and space efficient. Since most shipping companies base their prices on the box dimensions and weight, you will want to select a box that is just the right size. For added durability, choose a double-walled box to protect the most fragile items. Choose interior boxes when you are selling multiple small objects in a set, or are including gift packaging.

Pros of Boxes

Boxes are easily obtainable and often reusable for many purposes. They come in many sizes and shapes for different applications. They provide suitable protection from the shipping process in many cases, such as if a corner is dented or the box is punctured.

Cons of Boxes

The tiniest of items do not lend themselves to boxes, as tiny boxes are easily lost and hard to print shipping information onto. Oddly shaped items may need custom packaging, such as posters, which do better in cylinders.

Envelopes & Bubble Mailers

Envelopes are an easy way to ship tiny objects and softer products, such as clothing. They often come with bubble wrap padding built-in, saving time and steps.

Pros of Envelopes & Bubble Mailers

They are available in many sizes for a wide range of applications. They fit easily into most mailboxes, so customers do not have to pick up their packages at the post office. Bubble mailers have a plastic coating provide protection from liquids, reducing the chance that the product will be damaged if it were left on the customer’s doorstep in the rain.

Cons of Envelopes & Bubble Mailers

Envelopes can be damaged by punctures and heavy objects stacked on top of them in transit. They are unsuitable for easily broken or warped products, or rectangular objects with sharp corners. Sometimes they can be treated roughly when being placed in mailboxes, causing risk to your shipment.

Bubble Wrap & Air Bags

This plastic filler is designed to be wrapped around fragile items and taped to prevent collision damage. The air-filled pockets provide security without adding considerable weight to the package, minimizing shipping costs.

Pros of Bubble Wrap

It is a cost-effective and reusable packing material that effectively prevents product loss. Customers are accustomed to receiving bubble wrap, and often enjoy the experience of popping the bubbles after receiving their product.

Cons of Bubble Wrap

As a plastic product, it is not biodegradable, which impacts the environment. It is not typically a branded material, which misses a chance to personalize the shipping experience. Cutting and taping bubble wrap can be a time-intensive process.