With hundreds of products on the market for any given industry, brands are constantly fighting for consumer attention. Point-of-sale (POS) displays help companies stand out from the competition by highlighting their products in a way that piques shoppers&#; interest.
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Through this guide, you&#;ll learn how to attract customers and drive sales using POS retail displays.
Point-of-sale displays are printed promotional materials situated near the point of sale where transactions are completed in a retail establishment. Retailers display goods on these structures to attract customers&#; attention and encourage them to buy products.
Transactional purchase locations like checkout counters are considered premium advertising spaces because shoppers are required to approach them to make a purchase. In addition, customers heading to the point of sale have already made the decision to buy something, making them more likely to be open to purchasing additional items.
Strategic POS locations play on consumers&#; impulses to buy, allowing retailers to influence their purchasing decisions at the last minute. As a result, POS displays allow retailers to increase customer spending and upsell products in the final moments before shoppers complete their transactions.
There are various types of point-of-sale signage you can use to promote your brand and its products. Some of the most effective POS displays for retail establishments include:
Though point-of-sale and point-of-purchase (POP) displays are two different types of retail fixtures, these terms are often mistaken as being interchangeable. What differentiates these promotional materials from one another is where they are positioned within a store.
The point of purchase is the place where consumers buy products, such as grocery stores, retail establishments, or any other brick-and-mortar location. That means POP displays can be placed anywhere within a store, such as entry points, aisles, or in the middle of the building. POS displays can only be found at the point of sale, limiting them to checkout lines and counters.
When you implement POS displays into retail establishments, you can expect several significant advantages for your brand, including:
Now that you know what POS retail displays are and why they&#;re beneficial, consider the following best practices to get the most out of your signage.
Though the main goal of a point-of-sale display is to sell a product, the more specific you are about your goal, the better you can further it using the ideal displays. Are you trying to upsell a product, advertise new merchandise, or sell discounted items? Knowing your retail display&#;s intention will help you select the signage best suited for the objective.
To create an effective POS display, you first need to understand the product you&#;re trying to sell. Consider the product&#;s characteristics. Is it stackable? Can it be arranged in a unique way? Would it be better displayed on a shelf or in a bin? Can it be color-coded? By asking yourself these questions, you can determine the most noticeable and appealing way to display your products using point-of-sale materials.
With so many point-of-sale signage options available, it would benefit you to explore more than one. If you&#;re selling multiple products, try mixing and matching POS retail display types. If you use the same type of structure for all of your products, the effect of your signage may be lost on customers. Showcasing goods in different ways makes for a more dynamic and engaging experience for shoppers.
It&#;s crucial to place your point-of-sale displays somewhere accessible. Your POS structures should be positioned where customers can pick up products and workers can restock them without difficulty.
Because POS materials are stationed at or around the checkout counter, you&#;ll be working with limited space. To ensure accessibility, make sure your design is compact enough that it doesn&#;t overwhelm the area. You should also stock as many items as possible into your POS structure while ensuring the display is not overcrowded.
There are dozens of products out there, and POS displays allow you to make yours stand out among the competition. Be sure to implement an eye-catching design that will draw in shoppers and drive sales. Try incorporating vibrant colors, large fonts, and bold graphics that can be seen from a distance to attract your customers&#; attention.
At BrandMuscle, we help our clients overcome the challenges of print execution and amplify their brands through our high-impact print and fulfillment services. When you come to us for point-of-sale signage, you&#;ll experience compliant, on-demand printing with exceptional speed to market and error-free accuracy.
Some of the many products we can print include:
If you&#;re looking to drive more sales for your brand, consider purchasing POS displays and other printed materials at BrandMuscle. We&#;ve spent over 20 years empowering local business partners through our state-of-the-art marketing platform, and we want to do the same for you.
Contact us to create stunning POS displays for your brand.
Point of Sale (POS) displays are a great way to get visible in front of your target market at a point in time where they can act immediately to purchase your products.
Despite the rise and rise of online shopping, approximately 85% of all purchases worldwide still take place at a physical retail store, meaning that POS displays remain an integral part of effectively marketing your products instore.
At Pegasus Media & Logistics we specialise in Point-of-Sale production and we have put together this guide to help you understand everything you need to know to hit the ground running with outstanding POS Displays!
A POS display is a great way to draw attention to your product in a retail setting.
They come in all different shapes and sizes and are a great way to generate excitement and demand for your product in a physical setting.
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As Howard Schultz, Starbucks CEO, says, &#;You walk into a retail store, whatever it is, and if there&#;s a sense of entertainment and excitement and electricity, you wanna be there.&#;
Using huge pop-up POS displays in the retail sector canbe a very successful high-impact marketing technique, creating a memorable experience and a sense of excitement. This is achieved not only through the use of superb design and originality, but also through the quality of manufacture of a POS display item.
POS displays can also be used as a type of sales promotion in which items are placed near, next to, or on a transactional purchasing area. When used to exhibit or promote convenience items, point of sale displays are most successful.
The purpose of such displays is to capture the attention of consumers to items and encourage them to purchase your products while they are shopping.
A POS display exists apart from typical aisle shelves to give additional facings and more visibility for a product. These displays are frequently found in the middle of huge retail aisles known as &#;activity alleys,&#; as well as any place else in the store where there is vacant space.
They can also be displays that are attached to the products shelving within the regular aisles of a shop.
There are a wide variety of POS displays you can incorporate into your marketing that can result in increased sales.
However, POS displays are not just for consumer products in retail stores. The film and TV sector regularly uses these displays to promote new and upcoming releases and to generate excitement around these events.
Charities and Not-For-Profits also use POS displays to collect donations, particularly given the rise of &#;checkout charity&#;.
The point of any POS display is to draw attention to your product and make the most of your real estate within a retail setting.
This is particularly important in crowded retail stores where buyers are presented with so many different options.
Here are some of the POS displays you can use in your next sale display.
As the list above indicates, POS displays come in all shapes and sizes. Here are just a few examples that SOS has produced for our clients.
There are several advantages to using POS displays.
First, they remove your product from the clutter of your home aisle and highlight it in a way that avoids &#;analysis paralysis,&#; the sensation a customer gets when the alternatives available to them are overwhelming.
POS displays also provide you additional facings, which improves the probability that a customer will pick your goods over a competitor&#;s.
Furthermore, POS displays are highly adaptable and come in a variety of forms and sizes. Many different types of POS displays may be set up in one store for a short period of time and then quickly disassembled and rebuilt in another.
Before you make a POS display, it&#;s important to consider some important questions:
Successful POS displays share the following characteristics:
When making a POS display, it&#;s important to partner with an experienced and professional printing company that can help you answer the three crucial questions about your display and back that up with exceptional design, manufacturing and installation capabilities.
At SOS Print and Media, we bring decades of experience to our clients and can assist with all facets of POS marketing, from design and conceptualisation, through to high-quality printing, delivery and installation!
SOS is here to assist and at the forefront of the latest innovations in POS displays to ensure that we can help you achieve an end result that not only sells products but has other tangible benefits.
For example, if you are looking to collect data from customers and prospects, our QR code solutions can be incorporated directly onto your POS display and do just that.
We can also assist with digital POS options!
For more POS floor display standsinformation, please contact us. We will provide professional answers.