For more information, please visit our website.
Lesley Lanir
·
Follow
4 min read
·
Jul 3,
With competitive price and timely delivery, zigo sincerely hope to be your supplier and partner.
--
Author: Lesley Lanir
Charles Sanders Peirce (&#;) formulated the innovative triadic model of the sign, emphasizing in his theory that the way we interpret a &#;sign&#; is what allows it to be signified &#; what gives it its meaning.
Therefore, the main attributes of any sign need to be clear enough to relay their intended meaning.
Peirce&#;s theory does not focus on just material or concrete signs, but any kind of sign. For example, if a bus driver announces that the next stop is Central Station and a passenger rings the bell, lighting up the &#;stop&#; sign &#; then the sign system here has been understood.
The message contained in the driver&#;s announcement is the sign that he will drive straight past that terminal if no one responds. His announcement is Peirce&#;s &#;representamen&#; or Saussure&#;s &#;signifier.&#; (see my article on Saussure) How the passengers react is the &#;interpretant&#; or &#;signified&#;, or sense made of the sign.
If the driver stops or carries on, that is the referent, the object of the sign. A passenger rings the bell and the stop sign lights up &#; the driver&#;s &#;sign&#; has been understood.
Are you interested in learning more about Iconic Internal Signage? Contact us today to secure an expert consultation!